Summit Camp Details & Schedule

October 3rd
Thursday - TRAINING DAY

8:00a | Breakfast at the Museum Center

500 President Clinton Ave, Little Rock, AR 72201

Floor 3

Once inside the front doors, take the elevator to the right up to the 3rd floor. Exit to the right and walk straight to the glass doors at the back of the building. Sit with your market, you'll be working with them today!

Chick-fil-A will be provided.

8:30a | State of the Agency

Jay Horton, Mat Costa  + Krissy Henley

9:00a | Personality Training

This training is for all employees. We'll walk through 4 common personality types and give best practices for working with both clients & coworkers. 

John Montuori + Cassie Patterson

10:00a | Break

10:15a | The Art and Science of the CNA Workshop

This training is for all employees. During this workshop, we'll discuss how to properly prepare for the CNA, the ultimate goals of the CNA, and the ideal flow of the CNA. We will then break into groups by market and practice conducting a CNA while keeping these goals and principles in mind. Finally, take good notes during this exercise. Later this afternoon, you will be asked to develop a customized proposal based on the outcome of this CNA.

Mike Centorani

11:15a  |  CNA Debrief

11:30a | Connecting the Dots
Between a CNA and a Proposal Discussion + One Call Close Indicators

This training is for all employees. During this session, we'll discuss when and how to customize your proposal to match the client's business goals and objectives. This will include when to make the decision to attempt to close the deal in one call or go back to the office and customize a proposal.

Mike Centorani + John Montuori

12:00p | Lunch at the Museum Center

We'll enjoy sandwiches + salad from Bray Gourmet!

1:00p  |  Workshop Time

This training is for all employees. During this session, you will work with your market groups to create a customized proposal which will include SEM ad copy & either PT or Social creative. 

Sales - Customized Proposal

Using the CNA from this morning, decide what solutions and/or packages make the most sense to match the client's business goals and objectives. Use resources at your disposal, including in the Flypaper Sales Slack Channel to help customize your proposal. 

Campaign Specialist
- Customized Ad Copy / Messaging 

Using the CNA from this morning, create messaging / ad copy for the ads you think would be most dynamic / get the potential customer to take action. 

Product Specialist
- Design Mock Social, PT or Video Ads

Using the CNA from this morning, create messaging / ad copy for the ads you think would be most dynamic / get the potential customer to take action. 

1:45p | Presentations

During this session, each group will have the opportunity to present their solutions and recommendations in a mock-role play and attempt to gain agreement in principle and price (again, based on how well your solutions match the client's needs, business goals, and objectives). Each proposal should include both mock creative + suggested ad copy. 

Be prepared to have 1 member of your group present the following-

Products included + Budget
What customizations did you make to the proposal?

Ad Copy  

Creative Mock Up

2:45p | Break

3:00p | Breakout Session 

CS / PS Teams
- Holistic Account Management

In this training, we will build on what we just learned to help provide a more holistic view of account management. Goals for the session include providing service to the client that extend past cookie cutter packages and furthering your view on what it means to provide assistance to a client / coworker both before & after they require it.  

Cassie Patterson, Abby Armour, Heather Taylor + Alec Bridges

Sales - Prospecting / Getting the Appt

Mike Centorani + John Montuori

4p | Wrap Up - Why Flypaper?

Jay Horton

4:30p | Free Time

5:45p | Drone Shot

Meet in the lobby @ 5:45

We will meet in the lobby at 5:45p for a group drone shot. Afterwards, we'll take a 10 minute walk to Dustbowl as a group! Make sure that when you leave at the end of the night, you have a buddy to walk home with.

6p - 10p | Dinner

Drinks, Dinner, Karaoke & Bowling at DustbowlRetro Bowling Alley & Bar

315 E Capitol Ave, Little Rock, AR 72202

Starting at 6:30p, a burger bar will be available at Dustbowl along with additional food and drinks. Make sure to bring a pair of socks if you'd like to bowl! Shoe rental will be available for everyone and has already been paid for.

If you're worried about walking, reach out to Cassie!